Seeing is believing.

Over the globe, more and more people need wearing glasses. Hong Kong is no exception. The mission of New Fei Optical is to provide excellent service to protect and to take care of your eye vision.

In New Fei’s retail stores, our staff are highly specialised by their professional expertise. Sales staff are knowledgable with the fashion trend. They are willing and always ready to exchange ideas and to suggest suitable choices for our customers.





Our optometrists are experienced practitioners with over 20 years in eyewear retail business. Their professionalism lead them to deliver a pair of precise and comfortable glasses for end users.

“Wear your own style” is our motto. We are confident that every New Fei’s customers can find their own choice in our stores. If you are not sure, we are here to serve!